Direct Response Copywriting Samples
Letter persuading a friend to visit my favorite restaurant.
I led with a memory my friend could easily relate to. Since he has eaten in many of the finest restaurants, I had to create a very unique selling point. Adding the contest provided an urgent call-to-action.
Email linked to main sales page
A WNBA coach writes to exercise enthusiasts about Basketball Yoga Blast.
An older woman writes about how she and her husband benefitted from “The Blast!”